2011 Pingyao International Photography Festival
The theme of the 11th China Pingyao International Photography Festival (PIP) was “Moment and Eternity.” The academic exhibition debuted at the festival, and its theme “Rediscover Photography” was the consideration of how
photography can hold its value under the new social circumstances and the onslaunt of digital technology. In 2011, the 11th edition of the PIP attracted more than 2,000 photographers from 42 countries, and there were 419 exhibitions and above 20,000 images. In addition, as the academic year of PIP, students’ photographic works from 69 universities and colleges throughout the world were exhibited at the PIP. Academic activities, forums, workshops, artists’ on-the-spot explanation totaled up to 29, and tens of famed photographers gave the on-the-spot lectures and forums, attracting nearly 4, 000 viewers. Thus, “the photography exchange platform of internationalism, specialization and professionalism of the PIP” would be further strengthened.
Since the establishment of the PIP, the 11th PIP has given the closest cooperation with the media: 186 registered media included 76 internet media, 88 printed media and 22 television stations. While fully cooperating with the traditional media, the PIP paid more attention to teaming up with internet media to use microblog to good effect of publicity.